An interview with Dominic Crinson
A"I have a dream, a fantasy. To help me through reality. And my destination makes it worth the while."
Swedish pop group ABBA had a dream and subsequently topped the charts worldwide for a decade from the mid 70s to the early 80s.
In the late 90s, Dominic Crinson had a dream too. He developed his proprietary
process for digitally printing ceramic tiles and kick started a revolution in wall and floor coverings. Today Digitile is transforming bars,
restaurants, boutiques, offices and homes all around the world with bespoke and
contemporary designs. Ten years into the business, Digitile clients include Cirque Du Soleil, Dunhill London
and Ted Baker among others.
Dominic's interview is a great testament to his unending creativity and passion and his journey is certainly enviable.
WeFew: How did you get into this business?
DC: From the drab minimalism of the whitey nineties I had a dream. I woke up and decided I would decorate the surface of the world from the desires of my mind.
WeFew: What is the most challenging/interesting project you have done so far?
DC: The above project! Although there are many more surfaces still to be covered.
WeFew: Who have you most enjoyed collaborating with and who would you most like to collaborate with?
DC: I had free reign on a project to decorate a client's residence with the simple brief to find inspiration in their eclectic collection of 20th century artefacts. I dream of designing the interiors of a boutique hotel - each room with a different theme.
WeFew: Is there any major change in the industry that affected your business greatly over the years and how did you deal with it?
DC: The greatest change over the years can be seen in the consumers, they are becoming more expressive and personal with their interior choices and this has inspired me to become even more extravagant so that they will never get bored.
WeFew:
Is there any project that is of special meaning to you?
DC: I worked on a commission for a Conran designed hotel in New Delhi. The brief was to design tiles inspired by the ancient Jantar Mantar astronomical observatory which the Hotel over looks.
WeFew: Do you have your own works in your home?
DC: I just moved into a new home so there hasn't been enough time to install any of my own wallcoverings so for the moment my old artworks and ceramic objects have been scattered around. I have an organic approach to decoration in my own home so my tiles and wallpapers will slowly make their presence known.
WeFew: In terms of design, what is your favourite public space? Restaurant, shop, park, etc.
DC: Inside and outside the new Brisbane Gallery of Modern Art, Australia, an invigorating piece of architecture.
WeFew: What inspires you when you're in the studio? A particular type of music? Advice you once received? A certain goal?
DC: Inspiration can come at any moment so you have to keep your eyes open in whatever place you find yourself in. Being in the studio is not normally a place of inspiration for me. I need the influence of the external world and then a quiet place to ponder.
WeFew: When you were first starting off on your own, who did you seek advice/feedback from?
DC:
I sough advice and feedback from anyone I spoke to who showed an interest. It's important to consult a wide spectrum of peers in a variety of markets, don't just stick to your own small market because you can limit yourself.
WeFew: Is there any advice you would like to give our designers who are just starting out in their careers?
DC: Go your own way, don't be heavily influenced by others or you will become just a shadow of them. Always think big and don't limit your potential, map out where you want to be in 5/10 years then work out the steps to achieve those aims.
Thank you for such an inspiring interview Dominic! And kudos to the guy who dares to dream and dream big!










certain goal?
















